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Designers, FRIENDS & fashion ADDICTS. Two women’s OBSESSION with effortless style has become a world of perfect tees, sweats, and new-wave track. The PAM & GELA DNA is sexy, edgy, RIPPED, ZIPPED, and insanely soft...everyday style elevated. TRANSLATING WEST COAST CHIC TO THE WORLD.

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PAM: California OBSESSED, lover of RAINBOWS and all things NATURE. Total Dead Head... Hell YEAH. Missing Tom Petty.

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GELA: Feminist GANGSTA, Anglomaniac, fashion-obsessed, HOLLYWOOD FOREVER, rock and roll, POP CULTURE, @fluffywraxall, fluffy's world.